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The Man Behind Honda Company
"I've failed 99% of my trials, in order to succeed in the remaining 1%".- "I've never refused competitors' visits to our factory. I've welcomed them at any time. Because I am willing to jump to new innovations when they try to follow us." Soichiro Honda never forgot the day he became a small figure who ran hopelessly after the first motor car he ever saw. Long before it actually reached Yamahigashi, a small village in Japan's Shizuoka prefecture (now called Tenryu-shi), its own extraordinary noise heralded its imminent arrival. The small boy who heard the rumble was at first astonished, then excited, and finally enthralled, by it. Later he would describe that moment as one of those life-changing experiences. He was seeing his first car, and as he began to tremble the closer it drew, and the dust cloud of its passage engulfed him, something inside him was triggered off. "I turned and chased after that car for all I was worth," he said later. "I could not understand how it could move under its own power. And when it had driven past me, without even thinking why I found myself chasing it down the road, as hard as I could run." He had no chance of catching it, and the experience became a symbol for his life: always he was chasing something that was just beyond his reach. By the time the road was empty and the car long departed, the young boy continued to stand there breathing in its gasoline stench. When he came upon a drop of its precious lifeblood spilled on the dusty track, he dropped to his knees and sniffed the oily stain like a man in a desert smelling water. Soichiro Honda was born in Yamahigashi on November 17 1906. His father, Gihei Honda, was the local blacksmith but could turn his hands to most things, including dentistry when the need arose. His mother, Mika, was a weaver. Honda's subsequent spirit of adventure and determination to explore the development of new technology had its roots in his childhood. The family was not wealthy, but Gihei Honda instilled into his children the ethic of hard work, and a love of mechanical things. Soichiro soon learned how to whet the blades of farm machinery, and how to make his own toys. A nearby rice mill was powered by a small engine, and the noise fascinated him. He would demand daily that his grandfather take him to watch it in action. At school he got the nickname 'black nose weasel', which is less derogatory in Japanese than it sounds in English, because his face was always dirty from helping his father in the forge. Soichiro Honda's childhood days are full of examples of technical ingenuity, including using a bicycle pedal rubber to forge his family's seal on school reports that were less than promising. The bicycles had another use: those that his father sold from the shop he subsequently opened helped Honda to hone his engineering skills. As he grew, the dream of the car on the country road acted like a magnetic force, drawing him ever closer towards things mechanical. In 1917 a pilot called Art Smith flew into the Wachiyama military airfield to demonstrate his biplane's aerobatic capabilities. Honda raided the family's petty cash box, 'borrowed' one of his father's bicycles and rode the 20 kilometers to a place he had never before visited. When he got there he soon realized that the price of admission, let alone a flight, was far beyond his meager means, but after climbing a tree he watched the plane in motion, and that was enough. When Gihei Honda learned what his son had done to get to the airfield, he was more impressed with his initiative, determination and resilience than he was angry with him for taking the money and the bike. As customers brought in Mercedes, Lincolns and Daimlers for attention, Honda's experience grew in proportion with his ambition. Four years after that first race he started his own Art Shokai auto shop in Hamamatsu. It opened its doors for business on the day that, thousands of miles away on Daytona Beach, Frank Lockhart crashed to his death trying to break the land speed record. April 25, 1928. The American track star and the Japanese kid lived in different worlds but had much in common besides their willingness to take a risk. Lockhart's mechanical genius had set new standards for record car design, and in the years that followed Soichiro Honda's own technological ideas would similarly revolutionize Japan's motorcycle and automobile industries. Yet Honda himself never sought dominance in his homeland. At a time when nationalism was at its peak, he always saw the bigger picture. "I knew that if I could succeed in the world market," he said, "then automatically it would follow that we led in the Japanese market."